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Praktiske tekster om nordisk forretningskultur, ledelse og det at arbejde i et land, der ikke er ens eget – skrevet af de samme, som skriver guiderne.

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How to Find Customers in Poland: Practical B2B Sales Guide

Polish Market

13. august 20267 min. læsetid

How to Find Customers in Poland: Practical B2B Sales Guide

Poland can look wonderfully attractive from a distance. The European Commission expects Polish GDP to grow by 3.5% in 2026, supported by resilient consumption and significant EU-funded investment.

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Market Entry: Poland – A Practical Guide for Nordic Companies

Polish Market

12. august 202614 min. læsetid

Market Entry: Poland – A Practical Guide for Nordic Companies

Successful market entry into Poland requires understanding not only where the opportunities are, but also how Polish customers buy, how decisions are made, how relationships develop, how prices are evaluated and how much localisation your supposedly “international” offer actually needs.

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